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Case Study Cyworld Creating And Capturing Value In Social Network Group Members: Syed Hasan Zaman () Muhammad Wasim () Mansoor. Cyworld:Creating and capturing value in a Social Network – Free download as Powerpoint Presentation .ppt /.pptx) or view presentation slides online. It’s the. View Notes – Cyworld from MANAGEMENT at Management Institute Of Durgapur. CYWORLD: CREATING AND CAPTURING VALUE IN SOCIAL NETWORK.

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Cite View Details Educators Related. Finance General Management Marketing. Peoples generally use the social networks for the purpose of managing aa social lives, also it includes to satisfy the need of socialization of each individual which is required to be satisfied and the social networks are the most commonly used medium now a days in order to satisfy such need.

The reasons for these segmentation to be attracted towards Cyworld is that there is no membership fee and the generation is neither able to pay huge membership or reactivation fees. The new CEO had to decide which of these three revenue sources he should focus on in the future and ij this choice would influence the target customers, the service offerings, and the required capabilities. Cite View Details Educators Purchase. Should Cyworld explore any other area of opportunity? How to Write Essay in Third Person.

Cyworld: Creating and Capturing Value in a Social Network Harvard Case Solution & Analysis

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How these social networking sites are differ from other larger websites such as Amazon, Yahoo and Youtube? Cyworld was founded inand in it was acquired by SK Telecom, a leading mobile service provider in Korea. The segmentation of user of Cyworld are the teens and the generation in early twenties as the largest user group of Cyworld is the users comprised of the these two age segmentation.

After surveying all the factors the Cyworld decided to launch Home2 which is in fact the upgraded version of minihompys but this have the option of sharing photos and many other things. Technology and Operations Management. How to Write a Thematic Essay. Finance Globalization Health Care. How is Cyworld different from Facebook or Myspace?

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Cite View Details Purchase Related. The reasons for these segmentation to be attracted towards Cyworld is that there is no membership fee and the generation is neither able to pay huge membership or reactivation fees Cyworld should target the youth as they are most interested generation segment in socialization and who are well aware of using such sites and medium to communicate, contact and creatig their relationships with others and also seek to communicate with peoples around the globe in other regions For creating value for its users, Cyworld initiated with the tactics of introducing the idea of creating and managing minihompys by way socil buying the virtual items and decorating the minihompys but later Cyworld observed that the users are getting bored of this activity and realized that the Cyworld will not be able to capture justified value on providing such services.

A limited time offer! Its hard for Cyworld to make its own position in the market where the websites such as Facebook and Myspace are handling the maximum market share. Ritesh believes that in the process, OYO has honed technological skills and infrastructural capabilities that can transform the company from being a technology player to a hotel developer.

Cyworld: Creating and Capturing Value in a Social Network by Chang Liu on Prezi

How can you segment Cyworld user? How to Write a Summary of an Article? The websites such as Amazon, Yahoo or Youtube are specific functioned sites like Amazon is used for online shopping, yahoo is a general purpose site which includes features from offering sale purchase to news reading material and many other areas and Youtube is specifically used for watching videos or sharing it, in comparision to Cyworld, Cyworld offers the sharing of ideas, minihompys, videos, photos, music and many czpturing things and this variety of option differentiate Cyworld from the sites such as Facbook, Myspace, Amazon, Yahoo and Youtube Question 5: Get custom essay sample written according to your requirements Urgent 3h delivery guaranteed Order Now.

After considering all the facts the company came to the conclusion that the company should migrate from paid items model to the advertising models as followed by Facebook and many other sites. Nwtwork do people use social network?

Case Study Cyworld Creating And Capturing Value In Social Network | Free Essays –

Creating and Capturing Value in a Social Network. Cyworld should target the youth as they are vslue interested generation segment in socialization and who are well aware of using such sites and medium to communicate, contact and maintain their relationships with others and also seek to communicate with peoples around the globe in other regions For creating value for its users, Cyworld initiated with the tactics of introducing the idea of creating and managing minihompys by way of buying the virtual items and decorating the minihompys but later Cyworld observed that the users are getting bored of this activity and realized that the Cyworld will not be able to capture justified value on providing such services.

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Gupta, Sunil, and Sangman Han. What should be Cyworld business model — paid items, mobile networking or advertising?

Cite View Details Educators. In Maythe new CEO of Cyworld, a social network company in Korea, had to decide how to create and capture value from his rapidly growing user base. Which is most valuable for Cyworld — An active user, a user who spends a lot of money with Cyworld or a user with a lot of connection? How to Write a Good Case Study. InOYO branded 8, properties across cities and managed to capture almost 1.

OYO now aspires to convert corporate spaces and homes into accommodation spaces and to make its mark worldwide. This created more value for the users of the Cyworld and shortly around 80, users of the Cyworld migrated to the Home2 as it is something new as it was a blend of blogging and minihompys.

How to Write a Critical Analysis. The most valuable for Cyworld includes the one who are an active user of the site as they are the potential customer of the organization.

Cyworld: Creating and Capturing Value in a Social Network

Which segment should Cyworld target? We use cookies to give you the best experience possible. About the Author Sunil Gupta. The other reason is Cyworld came with the idea of minihomphys where are Facebook and Myspace lacks such availability of option.